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Animated cover image for Nasze Ziółka showing smoking herbal incense in front of bold black-and-white packaging with a folk-i

product design & art direction

Close-up product photograph of Nasze Ziółka herbal incense sticks against packaging with folk-inspired black floral graphics

Visual Identity

The visual identity focuses on conveying the feelings of slowness, locality, folklore, and nature. 

Burning herbal incense stick from the Nasze Ziółka project shown with illustrated packaging, smoke trails, and moody warm lig

Product Design - The Incense

Each incense stick was hand-rolled using herbs sourced from a local producer in Podlasie, with selected plants foraged by me during the summer.

Nasze Ziółka incense packaging design featuring three handcrafted Polish herbal blends arranged on patterned sleeves inspired

The Packaging

The packaging design is based on the traditional Polish wycinanki (paper cut-outs), simplified into a contemporary graphic shape. The structure was hand-cut, digitized, and designed as a minimal carrier for five incense sticks, reflecting the project’s crafted, local, and ritual-based character. 

Tone video

A short atmospheric video introducing the brand aimed at sparking curiosity about the product.  

NaszeTwoje Ziółka
OursYours Herbs

Warsaw, 2025

product design  ·  art direction   

OVERVIEW

A personal project rooted in cultural reconnection and slow rituals. It revives local traditions of cleansing, calming, and intention-setting using native for Poland plants, as an alternative to imported, overexploited resources such as palo santo or white sage.

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PROJECT

  • a visual language balancing folklore and modernity

  • handcrafted incense from Polish herbs, 3 blends

  • packaging design inspired by traditional cut-outs

  • product tone photography & video

the brand

Tone video

A short atmospheric video introducing the brand aimed at sparking curiosity about the product.  

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