zuzanna z u Z I A
warmińska
product design & art direction
Visual Identity
The visual identity focuses on conveying the feelings of slowness, locality, folklore, and nature. The product and the packaging were developed entirely by hand - from concept to execution.
Product Design - The Incense
Each incense stick was hand-rolled using herbs sourced from a local producer in Podlasie, with selected plants foraged by me during the summer. The blends highlight the natural properties of each herb, described directly on the packaging.
The Packaging
The packaging design is based on the traditional Polish wycinanki (paper cut-outs), simplified into a contemporary graphic shape. The structure was hand-cut, digitized, and designed as a minimal carrier for five incense sticks, reflecting the project’s crafted, local, and ritual-based character. A dedicated space on the back allows users to write a personal intention.
Tone video
A short atmospheric video introducing the brand aimed at sparking curiosity about the product.
NaszeTwoje Ziółka
OursYours Herbs
Warsaw, 2025
product design · art direction
OVERVIEW
A personal project rooted in cultural reconnection and slow rituals. It revives local traditions of cleansing, calming, and intention-setting using native for Poland plants, as an alternative to imported, overexploited resources such as palo santo or white sage.
CONCEPT
A contemporary ritual product reinterpreting Polish herbal traditions, bringing slowness and intention into everyday life.
PROJECT
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a visual language balancing folklore and modernity
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handcrafted incense from Polish herbs, 3 blends
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packaging design inspired by traditional cut-outs
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product tone photography & video
the brand
Tone video
A short atmospheric video introducing the brand aimed at sparking curiosity about the product.