AI Mercà
Milan, 2023
rebranding concept · art direction
Project Authors: Ana Cristina García Dávila, Ilaria Greco, Hanako Hirata, Gaia Labruna, Zuzanna Warmińska
OVERVIEW
Reimagining traditional markets as dynamic, discoverable spaces - making local market-culture attractive and simpler for a new generation.
CONCEPT
A rebranding of the indoor market, connecting digital tools with physical experiences -reshaping how people explore, choose, and engage with it.
REBRANDING
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A bold, modular visual system designed to distinct, attract, and simplify the market experience
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A digital tool that simplifies and encourages to the local market experience by turning available products into ready-to-cook ideas.
MY ROLE: concept development · art direction & visual identity · video production
art direction
concept video
1. co-design session (first name of the solution was EasyGo)







