top of page
Asset 2_2x.png
Asset 3_2x.png
Asset 1_2x.png

AI Mercà

Milan, 2023

rebranding concept  ·  art direction

Project Authors: Ana Cristina García Dávila, Ilaria Greco, Hanako Hirata, Gaia Labruna, Zuzanna Warmińska

OVERVIEW
Reimagining traditional markets as dynamic, discoverable spaces - making local market-culture attractive and simpler for a new generation.

CONCEPT

A rebranding of the indoor market, connecting digital tools with physical experiences -reshaping how people explore, choose, and engage with it.

REBRANDING

  • A bold, modular visual system designed to distinct, attract, and simplify the market experience

  • A digital tool that simplifies and encourages to the local market experience by turning available products into ready-to-cook ideas.

MY ROLE: concept development  ·  art direction & visual identity  ·  video production

art direction

concept video

1. co-design session (first name of the solution was EasyGo)

AlMerca-cover gif.gif
bottom of page